Module 01 · Loyalty
Challenges that fill your quiet weekday afternoons
A challenge isn't point collecting, it's a task series: several steps the guest follows in the app, tracked by the system on its own. You decide which behaviour you want to see more often — and the reward only lands once it has actually happened. What counts isn't what the guest promised, but whether the step closed.
Who it is for
For bars, cafés, canteens and festivals where the problem isn't how much traffic you get but how unevenly it arrives: a queue on Friday, an empty room on Tuesday afternoon. Same story when you launch a new item — writing it on the board doesn't make anyone order it.
How it works
You pick the behaviour you want repeated
You're not advertising a product, you're building a habit: a weekday afternoon visit, trying a new item, bringing a friend along. That becomes the goal of the challenge, and the steps follow from it — not the other way round.
You build the step series and the reward
A challenge runs over several steps, and you set the reward yourself in the backoffice, with no developer, in the same place as every other loyalty element. This is also where you decide whether it's public — open to everyone — or private, going out only to the guests you select.
The system watches completion
Automatic completion tracking marks the steps as done, and the guest sees in the app where they stand and what's waiting at the end. No stamping at the counter, no separate ledger, no argument about who was here yesterday.
What you get out of it
Demand you can steer
If the challenge pays for a weekday afternoon visit, that's when the guest turns up — when the room would be empty anyway. Same revenue, better spread, no extra capacity.
A new product that actually gets tried
Launching a new item can be one step in the series. The guest doesn't order it because you put it on the board, but because it moves them forward in something.
Zero counter admin
Completion comes from the system, not from your staff's memory. Nobody has to punch a card, keep a list or remember who is owed what.
A public and a private track
A public challenge speaks to everyone and moves a crowd; a private one goes out to a narrow circle: a regular who is fading, a VIP, or the audience of a single venue. Same editor, two completely different uses.
More detail
- Public and private challenges
- Automatic completion tracking
- Full loyalty CMS
- Automated scheduling of loyalty tools
Frequently asked questions
How much work is it to build a challenge?
It isn't a development task: rewards, challenges and offers come together in the loyalty CMS, by your own hand. And you don't start alone — during the setup week we fill the backoffice together, along with the branding, the menu and the first rewards.
Do I have to train my staff for it?
The guest completes the challenge in the app and tracking is automatic, so there's no new process to introduce at the counter. Staff training belongs to the launch phase, so your team knows what guests will ask about and what they see on their phone.
Does this work alongside my existing POS?
A challenge builds on the movements created inside Cheers: in-app orders, credit spend, ticket purchases. Product price sync from your POS is already there; which of your events can count as a step is something we go through item by item in the assessment — that's where the three-week rollout starts.
What does the guest actually see?
Your own branded app: your logo, your colours, your tone of voice. Inside it, an open task series with the steps, the progress and the reward — not a coupon they forget to mention at the counter. Progress updates itself, so they don't have to keep count of the steps left.
Let's build your first challenge
In the free assessment we go through the peaks and troughs of your week and tell you which challenge will move your weakest slot.